"Cookies, jams, and other processed foods (even those from the health-food store) sweetened with "fruit juice" sound healthier but are just as bad as white-sugar products. When fruit juice is concentrated and used as a sweetener, the healthy nutritional components are stripped away - what's left is plain sugar.
To your body, there is not much difference between refined sugar, fruit juice sweeteners, honey, fruit juice concentrate, and any other concentrated sweetener. Our sweet tooth has been put there by nature to have us enjoy and consume real fruit, not some imitation."
-- Joel Fuhrman, MD
Eat to Live